¿Cuánto desembolsará la TV Pública para televisar el Mundial Rusia 2018?

En la semana en que se conoció la decisión del Ministerio de Modernización de acotar los “eventos deportivos de interés relevante”, se conoció el monto por el cual el sistema de Medios Públicos accederá a la sublicencia de televisación de la Copa del Mundo Rusia 2018.

Para televisar 32 partidos, la TvPública deberá pagarle a Torneos la suma de US$8 millones y todo lo que supere esa cifra en conceptos publicitarios, se repartirá en partes iguales entre la productora y el canal estatal. El acuerdo no incluye los gastos de producción.

El Ejecutivo firmó a comienzos del año pasado un contrato de sublicencia de derechos para la televisación del Mundial Rusia 2018 con la empresa TyC International B.V.

Según reconstruyó La Nación, el acuerdo establece que la TvPública deberá abonar US$3 millones en efectivo, lo que se completará con los primeros US$5 millones que ingresen en concepto de publicidad, los cuales quedarán para Torneos. Si la publicidad no llegara a alcanzar esa cifra, el canal estatal deberá pagar de su caja lo necesario para cubrir los US$5 millones restantes.

Como el Mundial es un evento deportivo que mantiene en vilo a todo el globo, el Gobierno espera que ingresen unos US$10 millones por publicidad. Todo lo que supere la cifra de los US$8 millones acordados con Torneos será repartido en partes iguales entre la productora y el canal estatal.

El acuerdo establece que la TvPública transmitirá todos los partidos que dispute la Selección argentina, además de la inauguración del Mundial, dos cuartos de final, las dos semifinales y la Final. La televisación de los otros partidos se repartirá entre la productora y el canal.

Esta información se conoció la misma semana en que el Gobierno decidió acotar la lista de eventos deportivos de interés relevante. La última publicada data del 1 de diciembre de 2015 e incluía los partidos de primera, de la B Nacional y el Torneo Federal de fútbol, amistosos y partidos oficiales del Seleccionado, final y semifinal de Copa Libertadores y Copa Sudamericana que contengan a un equipo argentino, todas las categorías del automovilismo, a la Liga Nacional, el Torneo Nacional de Ascenso y el Torneo Federal de básquet, boxeo con participación argentina, Nacional de Clubes de Rugby, el Torneo de la URBA, el Sudamericano de Rugby y el 4 Naciones, torneos de tenis y de voleibol, Juegos Olímpicos y Paralímpicos.

Con la nueva resolución, sólo serán de “interés relevante”, y por lo tanto se transmitirán de manera gratuita por la TvPública, los partidos de los diferentes seleccionados en competencias como Eliminatorias, Copas Américas y Juegos Olímpicos. Los amistosos quedan excluidos, salvo que el canal decida adquirir los derechos para su transmisión.

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